Let’s get real
Mealtimes don’t always go to plan..


We’re anti-perfect parenting.
The organic sweet potato you carefully peeled and delicately sliced into perfectly shaped sticks which are just small enough to hold and just big enough not to be a choking hazard that you steamed for 8 minutes then roasted for 12 minutes with not even one tiny grain of salt then balanced on a plate shaped like a hedgehog by a slightly open window to cool to the perfect lukewarm temperature… it ended up on the floor, didn’t it?
It happens. Little Freddie is amongst the mess, part of the chaos, sharing the clean up. As real as it gets.
Nutrition that nurtures, at least when it ends up being eaten
Ingredients first
It’s a bit confusing out there. Your trust is important to us, that’s why we start with sourcing high quality, organic ingredients, and everything else follows.
Dietitian developed
Our paediatric dietitian is a key member of our team, ensuring our recipes are crafted with age-appropriate ingredients, texture and nutritional composition. Jo also ensures we meet EU and UK baby food guidelines.
Supporting development
We follow NHS guidance to encourage weaning at 6 months. We recommend serving our pouches to your little one with a spoon or bowl (whenever they’ll let you), as this helps teach them the correct skills for chewing and swallowing.
Supporting health
To help your daily battle getting your little one to eat well ...or eat at all, we’ve made sure our recipes are a good source of protein, fibre, omega 3, and calcium.
Where to find our organic goodness
Find Little Freddie in trusted stores across the UK.
Guidance and support that actually makes sense
Blogs and partner articles that you can make sense of at 2am

Understanding eczema and food triggers: A parent’s guide

The Benefits of Omega-3 for your Little One

Supporting Oral Health During Teething & Weaning
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