Lightbox image
Your basket
Your basket is empty
Pouches for Prizes giveaway Pouches for Prizes giveaway

Pouches for Prizes

Send us a picture of you posting your Little Freddie pouch recycling bag and EVERY WEEK you could win some amazing sustainable prizes.

Weekly prizes

Little Freddie pouch going into recycling bag going into postbox

For your chance to win:

1.) Request a recycling bag or pick one up with your Little Freddie pouches at Sainsbury’s

2.) Fill your bag with your empty Little Freddie pouches

3.) DM or tag us on @littlefreddieuk with a picture of your posting your recycling bag to enter

4.) Follow @littlefreddieuk to find out if you’ve won. Winners announced every Friday

Baby with Little Freddie recycling bag and pouch

For your FREE pouch recycling bag DM us at @littlefreddieuk with your name and address or send us an email on

Zero waste to landfill recycling

By sending us your pouches for recycling you’re ensuring nothing ever ends up in landfill.

Our recycling partner Enval uses its first of its kind technology to recycle your pouches into materials that can be re-used such as aluminium, leaving nothing to go to landfill.

We’re the first baby food brand to use this technology in the UK, and we hope we’re not the last. Disposing of baby food pouches in this way has a 90% smaller carbon footprint than current methods.

We’re on a mission to bring flavour and nutrition back to baby food, while looking after our planet. Our recycling scheme is just one part of Big Green Plan to become the most sustainable baby food brand in the UK.

Find out more on our recycling scheme.

Pouches for Prizes Terms and Conditions

Sustainable weaning partners