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Baby with Little Freddie pouch and Little Freddie pouch recycling bag Baby with Little Freddie pouch and Little Freddie pouch recycling bag

Recycle ANY baby food pouches

All of your baby food pouches – from any brand - can now be recycled so nothing goes to landfill using Little Freddie’s award-winning pouch recycling bags.

Pick up your recycling bag for 99p (RRP) from the baby food aisle of Sainsbury’s and Daylesford and online with Ocado and Eversfield Organic.

Simply fill the bag with any brand of empty baby food pouches and send it for free via your local postbox.

Thanks to our recycling partner Enval's first of its kind technology, the pouches will be recycled so nothing goes to landfill!

Little Freddie's Recycling SRP and front and back of the pouch recycling bags Little Freddie's Recycling SRP and front and back of the pouch recycling bags

Award-winning

At Little Freddie we’re working to ensure our award-winning baby food products are as good for the planet as they are for babies.

So in 2018 we launched our UK-first zero waste to landfill pouch recycling scheme and by the end of 2019 we’d saved over 500,000 of our pouches from going to landfill.

We also won four awards for our pouch recycling in 2019: Sustainability Initiative of the Year at the Food Matters Live Awards; Global Good Awards One to Watch Best Product of the Year; New Start Up Award at Ethical Corporation's Responsible Business Awards; and Food Packaging Award at the Future Food Awards.

Even though we’re a small brand we want everyone to benefit from our recycling programme, so in 2020 we expanded it to accept any brand of baby food pouches. 

It’s just one of the ways we’re working to improve the sustainability of baby food products as part of our Big Green Plan.

Little Freddie pouch recycling scheme awards 2019 Little Freddie pouch recycling scheme awards 2019

How it works

Enval’s first of its kind technology recovers the materials from the pouches so they can be re-used. In Little Freddie’s case our specially designed pouches are made from aluminium sandwiched in between different plastic layers. They keep our food safe and fresh without the use of any preservatives, and have a lower carbon footprint to create compared to glass or other alternatives.

The recycling process recovers the aluminium from the empty pouches so it can be re-used to make tins, cans etc. The plastic is recycled into oil and the gas by-product from the process is used to power the plant. Leaving nothing to go to landfill.

The recycling process for Little Freddie pouches The recycling process for Little Freddie pouches

Producing aluminium via this process has a 72% smaller carbon footprint than producing it from mined ore. Disposing of baby food pouches in this way has a 90% smaller carbon footprint than current methods.

We’re the first brand to do this in the UK but we hope we’re not the last. We’d like to see this technology adopted throughout the world as part of government recycling plans.

FAQs
What are Little Freddie pouches made from?

Little Freddie pouches are made from aluminium sandwiched in between different plastic layers. Our specially designed pouches keep our food safe and fresh without the use of any preservatives and have a lower carbon footprint to create compared to glass or other alternatives.

What is Enval and how does it recycle the pouches?

Enval Limited is a small British company spun out of the Department of Chemical Engineering at the University of Cambridge. It has developed a patented technology for recycling plastic aluminium laminates - the materials that we use in our pouches.

Enval’s technology, based on a process called Microwave Induced Pyrolysis, degrades the plastic present in the laminate (and any other organic materials such as food residues) to form other useful products (pyrolysis oils) that can be used elsewhere. The aluminium foil remains intact after processing and is extracted, clean and ready to reintroduce back into the aluminium supply chain. The plastic is recycled into oil to be used as fuel. Leaving nothing to go to landfill.


Enval
Where can I find the recycling bags?

You’ll find our recycling bags at selected Sainsbury’s and Daylesford stores and online only at Ocado and Eversfield Organic.

This is the first time a baby food brand has introduced recycling bags onto shelves in a supermarket and we’re so excited that Sainsbury’s is working with us to make this happen. We’re trialling the scheme to see how best it could work so please let Sainsbury’s or us know (contact us link below) what you think and if you’d like it in more stores or if they have run out.


Sainsbury's Daylesford stores Ocado Eversfield Organic Contact us
Can I recycle baby food pouches that aren’t Little Freddie?

Yes! Even though we’re a small brand we want everyone to benefit from our UK-first zero waste to landfill pouch recycling scheme, so we’ve expanded our programme to accept all baby food brand pouches.

Do you take non-baby food pouches?

We now accept all baby food pouches for recycling in our bags.

Please don’t put any non-baby food pouches in our recycling bags as we can’t guarantee they are compatible with our recycling partner’s technology.

How many pouches can I recycle at a time?

Our specially designed recyclable recycling bag can fit up to 20 pouches from any baby food brand (please put the lids into your household recycling bin). If you post the bag once it’s full, it reduces our environmental impact even further as there’s less trips for the postman.

Can I recycle the lid?

Yes, you can recycle the lid with your normal recycling at home. Please check on Recycle Now if your council is able to collect polypropylene (number 5 plastic).


Recycle Now
Do I need to clean the pouch?

Please squeeze out as much of the food from the pouch as you can before it goes in the recycling bag.

Can I post the recycling bag in a postbox?

Yes, once your recycling bag is full put it in your local postbox for free and it’ll go straight to our recycling plant.

Do I need to pay to post the recycling bag?

No, the 99p you paid for your recycling bag covers the cost of posting the bag. Once your recycling bag is full put it in your local postbox and it’ll go straight to our recycling plant.

Why can’t I put the pouches in my recycling bin at home?

Household recycling collectors do not currently collect pouches for recycling. That’s why we teamed up with Enval to introduce this scheme. Our goal is that no baby food pouches end up in landfill.

What happens to the recycling bags?

The plastic recycling bags used to send your pouches are recycled using the Enval process as well.

How much does the recycling bag cost?

Each Little Freddie recycling bag costs 99p (RRP). We’re not making any profit from the sale of our bags, it simply covers the postage costs of sending them for recycling.

Why is there a cost for the recycling bag?

We want everyone to benefit from our UK-first pouch recycling scheme, so even though we’re a small brand we’ve expanded our programme to accept all baby food brand pouches.

Previously we paid for the postage for sending just our pouches for recycling but as we now take any baby food brand we sadly can’t afford to do it all on our own. We’re not making any profit from the sale of our bags, it simply covers the postage costs of sending them for recycling.

We hope the new price will not put our parents off from taking a bag and sending their baby food pouches for recycling.

Ideally we’d like household recycling collectors to use Enval’s technology so you can put your pouches in your recycling bin at home. But until this happens this is the best way of ensuring nothing goes to landfill.

How can you recycle all baby food brands?

Since launching our recycling programme in 2018 for our pouches, we’ve been working with our recycling partner Enval to expand our scheme to include all baby food brands, and we’re so excited this is now a reality.

We know parents don’t shop just one brand and we want EVERYONE to benefit from our UK-first easy to use pouch recycling scheme.

Ideally we’d like household recycling collectors to use Enval’s technology so you can put your pouches in your recycling bin at home. But until this happens this is the best way of ensuring nothing goes to landfill.

How do I know the pouches will be recycled?

By the end of 2019 we’d recycled over 550,000 Little Freddie pouches.

Thanks to our recycling partner Enval’s technology, the materials from those pouches have been fully recovered so they can be re-used: the aluminium can make tins, cans etc, and the plastic becomes oil, which is used for fuel. The gas by-product is used to power the recycling plant. Leaving nothing to go to landfill!

Disposing of baby food pouches in this way has a 90% smaller carbon footprint than other disposal methods.

Producing aluminium using Enval’s technology has a 70% smaller carbon footprint than producing aluminium from mined ore.

Shouldn’t you be paying to collect your waste?

Previously we paid for the postage for sending just our pouches for recycling but as we now take any baby food brand we sadly can’t afford to do it all on our own. We’re not making any profit from the sale of our bags, it simply covers the postage costs of sending them for recycling.

Little Freddie pouches are made from aluminium sandwiched in between different plastic layers. Our specially designed pouches keep our food safe and fresh without the use of any preservatives, and have a lower carbon footprint to create compared to glass or other alternatives.

What is Little Freddie’s Big Green Plan?

Little Freddie’s pouch recycling scheme is just one part of our Big Green Plan to reduce our environmental impact.


Big Green Plan