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Big Green Plan - People

We don't believe planning for the future of the planet should only focus on our environmental impact.

We also believe it's about supporting people: from parents who are navigating their way through the weaning journey, to those who help to make our delicious and nutritious food.

Little Freddie's Big Green Plan - People Little Freddie's Big Green Plan - People

Supporting parents

As every parent knows there’s a wealth of information out there, which in some cases can be contradictory, making it hard to know your right path.

Our research shows that mums and dads in the UK are feeling pressure to be the ‘perfect’ parent from a number of sources, which can have a real impact on their mental health, especially when it comes to first-time parents.

Earlier this year we partnered with the PANDAS Foundation to help highlight the important subject of parents’ mental health and talking about the shared challenges parents face.

Did you know?

76% of parents said a smile from a fellow parent would make them feel better during a trying day

58% of parents found that talking to a friend or a fellow parent about their worries made them feel better

Outlets such as exercise (43%) and ‘me time’ (43%) helps parents deal with the stresses and anxiety associated with first time parenthood

Annie Belasco from PANDAS said: “As a foundation, we support thousands of parents each year with our peer to peer support and hope that by increasing awareness, and encouraging parents to do something as simple as share a smile with a fellow mum or dad, will help to reduce stress and anxiety.”

For pre and post natal advice and support visit the PANDAS website.

Nutrition and weaning support

Our research found that 49% of parents are unsure what weaning advice they should follow.

We want to help you through the weaning journey wherever we can so you can feel confident in what you’re feeding your children.

Ethical trade

We’re committed to working with suppliers who have the same high standards as we do to ensure fair working conditions throughout our supply chains.

Back to our Big Green Plan