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Big Green Plan

Our mission is to become the most sustainable baby food business in the UK!

It’s not an easy challenge, but we believe our food should be as good for the planet as it is for babies. We’ve set ourselves some ambitious targets and with your help we’re going to achieve them.

We are less than one year into our journey but have already launched an award-winning UK-first pouch recycling scheme with the aim that no baby food pouches will end up in landfill, and we’re working with The Felix Project to reduce our food waste and provide healthy meals to people in need.

These are just some of the initiatives of our Big Green Plan focusing on:

Little Freddie's Big Green Plan Little Freddie's Big Green Plan