Big Green Plan
Our mission is to become the most sustainable baby food business in the UK.
It’s not an easy challenge, but we believe our food should be as good for the planet as it is for babies. We’ve set ourselves some ambitious targets and with your help we’re going to achieve them.
We've launched an award-winning UK-first pouch recycling scheme for any brand of baby food pouch where nothing goes to landfill, and we’re working with The Felix Project to reduce our food waste and provide healthy meals to people in need.
They're just some of the initiatives of our Big Green Plan. Find out more by choosing the sections below.