About us and them
We want to take your child on a food journey..
..a nourishing, organic and tasty food journey that will set them up to be food confident for life.
Our multi-award winning range covers the weaning journey and beyond to ensure your baby has a delicious and nutritious introduction to solids.
All of our recipes are developed by parents and alongside our paediatric nutritionist, to ensure every mouthful is full of the goodness your children deserve. We never mask veg or savoury flavours with fruit and we never add anything to our recipes that we wouldn’t feed to our own children; no sugars, preservatives or salt, only organic, nutritious and delicious food.
Our exceptional ingredients come from farmers we know and trust – you’ll often find our founders Piers and Taslim in a field trying the ingredients to find the tastiest.
We also want our products to be as good for the planet as they are for babies. So we’re constantly working to be the most sustainable baby and toddler food brand: from launching the UK’s first pouch recycling scheme where nothing goes to landfill to supporting parents through the weaning journey. It’s all part of our Big Green Plan.